For The
Free Spirited.

You were born WHERTHY

Fashion is a language, speak your worth. Shop items curated to remind you that you are enough. You are free. You are WHERTHY.

Dress like it.
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Have you ever asked yourself if you were Wherthy?

Like truly, deeply questioned your worth? Whether it be comparing yourself to high fashion models on instagram or thinking you could be a better wife, mom, sister, daughter etc…. We have…. And as perfectly imperfect humans living in this high pressure society through a worldwide pandemic we decided to take back our power and say


WHERTHY is a creative form of self-expression, highlighting the truth that you are worthy in every moment.

The brand’s name was born out of the desire to highlight the words “her” as a way of inviting every customer to identify with this truth. In sharing with you what we love, it is our hope that you see yourself in every product. You are WHERTHY.

Our staff is often seen in photos across our Fused Hawaii brand wearing clothing instead of our bikinis. Customers continually inquire about how this clothing can be purchased. In this way, you have been our inspiration for this offshoot to our swimwear brand. Designed for the free spirited and creatives of this world, Wherthy offers a place for those looking to feel at home in their own skin.

Fashion is a one stop shop for self care, self confidence, self love all rolled into one.

Our styles range from fun and free spirited to business casual and have been made for women, by women, who DESERVE to wake up every morning, get dressed, look in the mirror, and feel wherthy. Join the movement.